This year's keynote theme differed from last year's keynote where Adobe pushed the power of AI and Adobe Sensei. SEE: Hiring kit: Multimedia designer (Tech Pro Research) Liberate your creative workflow

To learn how The XD Agency can develop award-winning – and more importantly, results-driven – experience design for your business, email us at. Thanks Adobe and Adobe MAX for helping to up the ante on inspiring virtual experiences. It’s a truly authentic way of opening a window to an entire world of other creative individuals.Īdobe MAX did an incredible job of reinvigorating the creative workforce. Remove the perfectly finessed environments and reveal the human truth in every live stream – real people, real homes, real studios, real environments. Unlike Apple’s latest streams (picture corporate design perfection), Adobe took a different angle. From focal stories, to transitions between segments, they were purposeful and impactful. CINEMA-QUALITY STORYTELLINGĪbsolutely beautiful pre-recorded content packages featuring known and un-known talent from around the globe. Integrating interesting stories and performances, with relevancy to our current culture climate, focusing on a mix of music, drama, comedy, and spoken word. INTEGRATED MULTIPLE FORMS OF ENTERTAINMENT Relevant speakers, talent, and stories that truly connected to the segments from Gwyneth Paltrow and Ava DuVernay, to Sadie Clayton and Aaron Draplin. They created a nice ebb and flow of content types A diversified structure of live interviews, beautiful pre-recorded content packages, interactive moments, and interesting ways to showcase deep software learning moments. Rather than pretending that their software is at the center of an individual’s creativity. They were strong enough to know that the services/software they provide, creates a space for people to do what they are best at. Ultimately, they got across their message without forceful brand-centric content.

They utilized the artists, creators and talent (who happen to use their software) to tell the Adobe story in a less forceful way (at times Adobe was barely noticeable within the content). It was a big task, but (for the most part) they really hit the mark.Īdobe MAX basically curated an entire binge-worthy entertainment network, strictly for creatives. And for an entire globe of creatives, who have been stuck at home and are just trying to get their mojo back – Adobe MAX gave them the motivation and stimulation to rev-up their creative engines once again. This past year has been heavy, and frankly uninspiring for a lot of creatives.

Adobe max